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Messaging Compliance
The growth of text message marketing has been in leaps and bounds in recent years and is is only expected to increase over the years to come. Accompanying this growth is the wireless regulations and...
View ArticlePermission Based Mobile Marketing – The What, the How, and the Benefits
With the advent and growth of mobile marketing in this decade, marketers from all over the world are beginning to look to the mobile world as the means of advertising and building a business. Like the...
View ArticlePermission Based Mobile Marketing Pt. 2
In the previous article entitled Permission Based Mobile Marketing – The What, the How, and the Benefits, we discussed the very basis for mobile marketing–permission & consent. To recap where we...
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Important Information on Advertising Your Mobile Marketing Campaign
As of August 1st 2011, mobile marketing audits have performed by a third party company for ALL advertisements of the keyword/short code call-to-action. All keyword and short code advertising will be...
View ArticleUsing Links in Text Marketing – Helferich Patent
In recent months we have had several customers/potential customers ask us about the issue of sending a URL, or link, within their text messages. Some text marketing companies have made claims that this...
View ArticleUpdated FCC Changes for Text Marketing
On October 16th 2013, the FCC made some requirement changes to text marketing programs. Since text messaging first became available as a viable option for marketing there have been certain rules and...
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SMS Marketing Statistics Infographic by TXT180
We just created our first of many infographics. This one include the sms marketing response statistics. Some companies reported seeing up to a 31% Response Rate on text coupons/mobile offers! The stats...
View ArticleText Blast Software Rules for SMS Marketing
We get calls all the time for people looking for “text blasting software“. Customers are always looking for ways to upload contacts in the hundreds or thousands. We probably cancel nearly as many new...
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